Rick and Morty has multiple methods for marketing their show. Their instagram has 2.8 millions followers and has hints to what is coming up in the new season. Video games and apps have been created with all of the characters. The fan base itself helps the show make money. It is estimated that men watch less TV than women. Because of this, there are fewer opportunities for advertisers to reach men. Therefore, marketers pay more to show their ads in shows watched predominately by men. Shows like The Simpsons can charge more than $250,000 for a 30 second ad, which is 14% more than female-skewed TV shows. Todd Gordon, the senior VP at Media Agency Initiative, said: “If you’re designing a show and you want to make a lot of money, you want to bring in young men.”